American Express
“For The Status of You”

American Express and Delta were announcing the renewal of their Platinum travel card—a big moment for both brands. But instead of another typical, tired cash back or extra miles ad, we gave them a bigger campaign that opened up the way we all think and talk about status—in a much more relatable voice and tone. Making status more human, about how you feel and what matters when you're traveling. Like reaching solo status or stress free status. Something pretty unexpected for a travel card based on status to introduce.


Fully Prepared




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