“Stronger Seltzer” 
Pabst’s new Strong Seltzer needed to launch but, with no budget, like 0, so we created a series of short animated online videos that featured cut through, quirky illustrations that demonstrated Pabst as the stronger seltzer due to it’s 8.0 alc. content.

We also swagged out our idea of “You are Stronger Than You Think” as giveaways for a Pabst promoted Moth Event entitled: “Stronger Story Slam”

Illustrations by Rachel Hess and Craig Duffney.